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Traffyk.ai to scale with SWG Capital

  • Writer: SWG Communications
    SWG Communications
  • May 13, 2023
  • 2 min read

Updated: May 21, 2023


SYDNEY, Australia - SWG Capital, a leading principal investment and advisory group based in Sydney, is thrilled to announce its new client partnership with Traffyk.ai, an innovative startup specialising in data-driven employee communication solutions.


In the era of remote work and information overload, effective work communication is more critical than ever. Traffyk.ai is revolutionising this vital aspect with its pioneering enterprise software solution.


Traffyk.ai helps leaders better understand how their team’s tick; it defines trends, spots anomalies, and provides recommendations on how to cut through. Traffyk.ai generates recommendations for improving productivity, using machine learning and artificial intelligence.


Andrew Silberberg, a partner at SWG Capital, spoke highly of Traffyk's CEO, Kate Abrahams. "Kate's extensive experience in communications leadership coupled with her strategic insight is incredibly valuable. We're excited to help Traffyk.ai accelerate its mission of modernising employee communications."


Kate Abrahams, Founder & CEO of Traffyk.ai, expressed confidence in the new partnership. “Each partner at SWG Capital is deeply experienced and their skills are complementary. They are already like an extension of my team, and I know they will help me grow the business. I’m delighted to be working with SWG Capital.”


SWG Capital's partnership with Traffyk.ai underscores its commitment to supporting innovative companies in achieving their growth objectives. The firm offers a comprehensive suite of services including corporate strategy, capital raising, financial management, and strategic business development, among others.


About SWG Capital

SWG Capital is a principal investment and advisory group based in Sydney, Australia. Founded by Andrew Silberberg and Jeremy Waine, the firm offers a suite of services that cater to various stages of business development, from early-stage ventures to advising leading ASX-listed and global companies.


About Traffyk.ai

Traffyk.ai is a tech startup that has developed a data-driven enterprise software solution designed to optimise employee communications. Led by CEO Kate Abrahams, Traffyk.ai aims to transform the way businesses engage with their workforce, providing measurable, efficient, and compelling communication tools. www.traffyk.ai


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