Advisors, Investors, the Sinorbis & SWG Capital partnership
- SWG Communications
- May 13, 2023
- 2 min read
Updated: Jun 6, 2023
SYDNEY, Australia - SWG Capital, a premier Sydney-based investment and advisory group, has been a key player in Sinorbis' success story, serving as advisors and direct investors.
Sinorbis, a global digital marketing platform, is dedicated to helping Western businesses penetrate Asian markets with their integrated marketing software.
With innovative solutions optimised for the Asian digital ecosystem, ranging from advanced content management system, search engine optimization tools, messaging management applications and AI powered chatbots, Sinorbis has successfully served over 130 clients and brands worldwide, particularly in the education sector.
Among their esteemed clientele are prestigious institutions such as UC Berkeley, Lancaster University, UNSW, the Australian National University, and the University of Auckland. Despite the unprecedented challenges of COVID-19 and the evolving trade relationships between Australia and China, Sinorbis has continued to cater to the rising Chinese interest in Western education.
Jeremy Waine, a founding partner at SWG Capital, has provided sound financial advice and strategic insight. "Sinorbis presented a unique opportunity with strong business fundamentals. We saw the growth potential and decided to become direct investors," said Jeremy.
Nicolas Chu, CEO of Sinorbis, has expressed appreciation for SWG Capital's unwavering support. "SWG Capital has been instrumental in our success. Their financial acumen and strategic guidance have been invaluable in helping meet our scale-up fiscal demands and the non-fiscal challenges of navigating global conditions and complexities as a CEO" said Nicolas.
About SWG Capital
SWG Capital is a principal investment and advisory group based in Sydney, Australia. Founded by Andrew Silberberg and Jeremy Waine, the firm offers a suite of services that cater to various stages of business development, from early-stage ventures to advising leading ASX-listed and global companies.
About Sinorbis
Sinorbis is a multi-award-winning software company on a mission to bring Asia digital marketing within reach for any business by removing common market entry barriers through technology. The company focuses on education institutions with the world’s first integrated marketing platform to create, measure and optimise their Chinese & Asian digital presence, whilst offering:
Accelerated speed to market - launch your digital presence within weeks without having to jump the usual administrative & technical hurdles.
Reduced cost - set up and manage digital marketing initiatives at a fraction of the investment previously required.
Increased control - get an integrated view of all digital initiatives in Asia & China
